WHITESVILLE

Whitesville was a sportswear brand famous for their t-shirts and varsity jackets in post-war America. They gained popularity in the 50s under Montgomery Ward, but they struggled with fierce competition from other corporations and ultimately had to close down.

Toyo Enterprise (Sugar Cane, Buzz Rickson's and more) licensed the name and now faithfully reproduces the t-shirts. Thus, authentically honouring the spirit of mid-century American sportswear.